Mascara and Flowers...from Drew?

Now here's some exciting news! Drew Barrymore has created her own make-up line in collaboration with Wal-Mart called Flower.  Which makes perfect sense as her production company is called Flower Films. 

She has brought back a re-mixed version of the Maybelline mascara "Dial-a-Lash" idea (which was discontinued in the 80's) and created her version called Zoom-In Ultimate Mascara.  This mascara allows you to be in control - it offers 3 brushes in 1 wand letting you choose how you want your luscious lashes to look be it lengthened, volumized and curled.  And the price point couldn't make you happier - $8.  What?!?